I watched this Susan Blackmore video over at TED. It's interesting, but what I don't understand, and explain, please, is the way in which she endows "memes" (which she defines as "that which wants to be imitated") with intention. She defines meme pretty broadly (any habit you have which you didn't invent is pretty much a meme), so, tell me, how can the meme itself want to be replicated? (like, running, for example)
Watch and explain.